Apophis Films Builds Stronger Client Relationships with Booqable

For Apophis Films, a lighting equipment hire company based in Massachusetts, success hinges on more than just providing the right gear. Their business thrives on close collaboration with production teams to craft the best inventory list for each project. Unlike start-up businesses that operate on a click-and-collect basis, Apophis Films requires a system that allows them to build in-depth communication and trust between clients, producers, and staff before finalizing a booking.

We sat down with Alec, one of the owner-operators of Apophis Films, to talk about how Booqable has strengthened client relationships and improved their rental management overall.

Using Booqable’s automatically generated order proposals

A key part of this process is how Apophis Films uses quotes to send proposals to their clients. Each proposal serves as a detailed breakdown of the project’s scope, including estimated budgets for equipment rentals, labor, and transport.

By presenting these itemized quotes upfront, the company allows production teams to make informed decisions about their equipment list.

Additionally, Booqable’s automated email templates streamline communication by allowing Apophis Films to send customized order confirmations, updates, and follow-ups effortlessly. By reducing the manual back-and-forth, Apophis Films can focus on the more important things needed for making their project’s vision come alive.

Easily charging for staff and contractors on an order

“One of the biggest challenges in our business is making sure every detail is accounted for in our quotes,” Alec explained. “With Booqable, we can easily add custom line items for our labor, which can be our full-time lighting technicians or ‘Gaffas,’ or contractors.”

Booqable’s flexibility allows Apophis Films to customize the order summary with added custom lines to charge for staff, contractors, or transport. The company frequently combines equipment rentals with labor and vehicle charges, something that traditional rental platforms struggle to accommodate. Alec is also able to move products around on an order list to categorize his inventory, providing their producers with an easier way to read and approve an equipment list.

“The ability to categorize and manage our equipment, staff, and logistics all in one place has been super helpful,” he added.

Keeping track of expensive equipment with the Booqable calendar

“Before Booqable, we relied on a manual tracking system that led to mix-ups and misplaced gear,” Alec shared. “Now, we can instantly see where everything is, which has saved us time.”

Managing high-value rental equipment is one of the biggest challenges in the film industry. Before implementing Booqable, Apophis Films relied on a manual tracking system that was prone to confusion—gear would be misplaced between jobs, and availability issues arose more than once. Now, with Booqable’s availability calendar, they can manage equipment allocations and prevent scheduling conflicts.

Additionally, Booqable’s upcoming Google Calendar integration will further improve scheduling. Once implemented, Apophis Films will be able to sync their rental bookings directly with their existing workflow, eliminating the need for manual event entry.

Helping Apophis Films stay ahead

“What I love about Booqable is that it’s not just built for newer rental businesses—it adapts to the way companies like us work in the film industry,” Alec said.

Booqable’s adaptability has proven invaluable to Apophis Films. By enabling clear client communication, offering flexible order customization, and improving inventory tracking with the availability calendar, the software has allowed Apophis Films to maintain the high level of service their clients expect.

For Apophis Films and many other rental businesses worldwide, Booqable has become an essential tool in managing equipment and streamlining operations, ensuring each project runs smoothly from pickup to return.