The Budgetcam rental store where Booqable's story began

From rental experience, for
rental business owners

It started with firsthand rental experience

Before Booqable, our founder Bjinse started Budgetcam, which became the leading camera rental company in the Netherlands.

As Budgetcam grew, Bjinse and Booqable’s co-founders Johan and Arjen built software around the problems they were seeing in the business every day. It gave the team a more reliable way to manage rentals, reduced costly mistakes, and kept the customer-facing website in sync with what was actually available behind the scenes.

That software became the engine behind Budgetcam’s growth. The company eventually expanded to eight stores across seven major cities and more than 100 employees.

Along the way, they realized the problems they were solving weren’t unique to camera rental. Rental businesses across very different industries were dealing with many of the same challenges.

In 2014, that realization led to Booqable.

Our roots in rental still shape how we build Booqable today.

Built with rental businesses

Every day, our product team and our founder have one-on-one conversations with rental business owners. We learn how they work, where they get stuck, and what they're trying to improve.

We don't simply turn every request into a feature. We look for the problem behind it, identify patterns across rental businesses, and combine what we learn with our own product vision.

The best features come from the problem behind the request.

We have strong opinions about software

Our approach has long been influenced by 37signals: small teams, clear decisions, personal ownership, and software that avoids unnecessary complexity.

We believe the best products come from listening closely, understanding the problem behind the request, and finding the simplest solution that works well for many rental businesses.

That means improving Booqable continuously without turning it into bloated software.

We listen closely, then build deliberately.

More than a decade focused on rental

Booqable launched in 2014, and rental has been our focus ever since.

What started with one rental business has grown into software used by thousands of rental businesses across industries and around the world.

We give rental entrepreneurs the tools to start, grow, and run their rental businesses more efficiently.

8,000+ customers in 150 countries

2.5M+ orders processed through Booqable

35+ team members across 12 countries

The next chapter of rental software

AI is already deeply embedded in how we build Booqable. We're at the forefront of using it in product development, applying it across the company to move faster, make better decisions, and build better software.

We're also applying AI throughout Booqable in practical ways that directly benefit rental businesses.

We want to set the standard for how AI is used in rental software.

Our people

Booqable is headquartered in Leeuwarden, the Netherlands, with a remote-first team working around the world.

We keep teams small, communication direct, and responsibility high. People get the space to understand a problem, make the call, and own the result.

Our customers are global, and so are we.