Founded in 2012 - thewhitebtq.com

The White Boutique

Centralizing day-to-day operations to reduce human error.

THE WHITE BOUTIQUE IS BASED IN DUBAI, UNITED ARAB EMIRATES, and stands out from large-scale caterers by perfecting the most intimate details for a wide range of occasions. From baby showers and engagement parties to high-profile business meetings and breathtaking weddings. TWB does the designing, executing, and production until completion, emphasizing design, presentation, and experience.

If we couldn’t use Booqable anymore, things would definitely be chaotic. Our warehouse operations heavily depend on it.

Key steps of the ordering process were previously done and monitored manually. “A simple and standard order usually starts with an inquiry of the food. Next up, complimentary set-up designs are sent to the client, which is where Booqable comes in. The client picks a specific theme, and we reserve items accordingly. Booqable tells us exactly what’s available on hand, and schedules it for dispatch and collection.”

Event organized by The White Boutique

“To help us monitor which items are in-house, we mostly use the starting and stopping functionality. Hitting ‘reserve’ makes items unavailable for other orders during a given period, and the dashboard reminds us of orders which need to be started and stopped (dispatched and collected, as we call it). Through this, possible late dispatches, collections, and any other problems are avoided.”

The app is used by several members of the warehouse team, as well as catering coordinators. One of their go-to features is the calendar. “The calendar greatly helps us in tracking our items - where an item is, with which client, along with its specific location. It also answers questions like ‘when shall it be collected’ and ‘where will it be used next’.

People enjoying a party organized by The White Boutique

“Booqable has helped in the automation of our logistics - mainly on reservations, dispatch, and returns. Having services focused on the tiniest details of an event has made our operations complex.”