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How to Turn Your Social Media Followers into Customers

Author: Nathan Crossley September 28, 2022 · 4 Min read
How to Turn Your Social Media Followers into Customers

Social media is essential for marketing any business, but sometimes you don’t get the expected results. This is especially true when you’re putting in a lot of work engaging in Facebook groups, researching the right hashtags, creating new content, and responding to comments, among others. All while doing the 200+ other tasks you need to do to run your business.

While it is crucial to use social media, it can be hard to justify if you’re doing the work and not generating more bookings and sales. However, there’s a reason why everyone raves about social media marketing: it’s very powerful when you do it right. To make the most of it, there could be just a few things you’re not doing that can make a difference. Let’s take a look.

How to get bookings from social media

Turning social media followers into customers doesn’t always work because people don’t usually use social media planning to buy or rent something. They are most likely catching up with their friends or getting the latest news from their favorite brands and celebrities. The trick to marketing on social media is not only getting your followers’ attention but keeping it.

There’s a problem with this, though, as your existing customers will go straight to your website to make a booking, not Instagram. That doesn’t mean that social media isn’t suitable for generating bookings. You need to draw in new leads and engage with customers. By cultivating this relationship, your website will be where they go to rent the products you offer.

With that being said, here are five ways you can turn your social media followers into paying customers.

1. Make offers

People that follow you will generally be more receptive to offers than those who are new to your brand. While selling shouldn’t be your primary social activity, you should throw in some offers as you have a warm audience. If you can hold their attention with content related to their shared interest in what you offer, you’re more likely to get people to rent from you.

What you offer is up to you, but it can be anything. You could, for example, offer limited-time deals, holiday specials, contests, or introduce new products. Offers are one of the best opportunities for directly selling to people who are already engaged with your brand. If you catch someone at the right time, you could make some extra bookings.

2. Remarketing ads

Many people blindly scroll through social media, only stopping when something catches their attention. By using remarketing ads, you can remind people what caught their attention in the first place. This makes them the perfect way to get a second chance at selling to them. They are already a warm audience as they have checked out your website in the past.

Facebook offers robust remarketing that is much more effective than running regular ads and can lead to more engagement and bookings. To set them up, all you need to do is add a Facebook pixel to your website that will track visitors to your website. You can use this data to show ads exclusively to these people rather than to the sea of people who may or may not be interested.

3. Use content to encourage clicks

The sole purpose of marketing on social media is to get people to visit your website. Once they are there, you have their attention. By sharing content that matches their interest, you can entice them to click on it. This is why sharing a variety of content is the best way to attract more people to visit your website, as eventually, something will be engaging enough to click.

You probably have a lot of content on your website that you can share with your followers, so you don’t have to create anything new. This could be blog posts, products, service pages, landing pages, about pages, and pages comparing yourself to your competitors. Almost every page of your website can be shared with your followers, so why not share everything you can?

4. Be empathetic

Something that will always win on social media is being genuine and authentic, as people aren’t looking to be sold to. They’re looking for answers, inspiration, and to be understood. You need to figure out how you can deliver these goals to your followers. You’ll win over more customers by being warm and empathetic than being cold and sales-y.

To do this, it can be good to think about the problems that the products that you rent out solve. Maybe you offer luxury event decor at affordable prices, or you provide the best camera equipment for college students. Thinking more from your customer’s perspective can be the difference between getting lost in a sea of nonsense and being the brand that gets their attention.

5. Follow up with customers

Of course, getting more visitors to your website is excellent, and turning them into customers is even better. However, to grow your business, you need to create long-lasting relationships with your customers. This is where following up becomes a powerful tool. Your relationship with your customers doesn’t stop when they return the products they have rented from you.

You can follow up with customers in a variety of ways like phone, email, text, or through social media. By engaging with customers after they have rented from you, you not only foster the relationship but also gain crucial insights you may never have gotten otherwise. This can also be an excellent opportunity to ask for reviews from customers who had a great experience.

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Get more out of social media

Putting in the work in the right places can reap great rewards. By utilizing a couple or all of these tactics, you can turn casual followers into loyal customers and recapture the attention of those who didn’t commit. These marketing strategies can help to amplify your existing efforts and make all the time you spend on social media more valuable than ever before.

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