Growing your business starts with increasing your website traffic by optimizing for SEO, running ads, and playing the social media game. Obviously, the more potential customers are visiting your website, the more bookings you are going to get. However, getting people onto your website is only the first part of creating customers.
Similar to brick-and-mortar stores, getting people inside your store (or onto your website) is just one hurdle to overcome. Turning those visitors into paying customers is the next hurdle, and improving your website’s conversion rate is how you do it. By studying your website’s analytics, you can get insights into your KPIs and make small changes to help improve.
Let’s look at some essential tricks to improve your website’s conversion rate.
How to improve your website’s conversion rate
1. Upgrade your product photos
Excellent product photography helps to sell your products to customers. While they can’t touch or feel products through their screen, they can still understand what you offer. When you first started, you may have used stock images from manufacturers, but now it is time to upgrade and take your product photography to the next level to increase their attractiveness.
2. Write better product descriptions
Your product descriptions should use lively and concise language that not only tells them basic information but also gets them excited. The job of your product descriptions is to lead visitors to take the action you want them to take. The best writing will paint a picture of the experience you will provide your customers, making your products irresistible.
3. Spice up your micro-conversions
Micro-conversions are small call-to-action buttons that invite users to visit a specific page or complete a particular action. For example, you may want customers to view a local cycling guide you have written. Instead of saying “View guide,” you could say “Plan your adventure.” This simple wording change makes clicking the link a more appealing proposition.
4. Streamline your checkout experience
A lengthy checkout form that demands too much customer information is an easy way to lose a booking. It would help if you made it as easy as possible for your customers to get through the checkout and only collect as much information as needed. By streamlining the experience, it becomes more attractive to use your services as there are no hurdles.
5. Use incentives to inspire FOMO
You want your customers to act quickly, and nothing does this better than some good old FOMO. You can inspire this in effortless ways, like showing the availability of your products or adding time-sensitive discount codes. You should be very careful with your language and appeal to the sense that they could be missing out if they don’t check out very soon.
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What to do next
Using these tricks should help you improve your website’s conversion rate, but they’re not one-and-done jobs. You should constantly be seeking to improve customer experience on your website. Diving into your website’s analytics and working out the obstacles that reduce conversions is an essential next step to improving conversions.
