Stephen Alexander didn’t set out to build an AV rental company spanning four cities. He and his business partner were working corporate jobs in 2018 when they spotted a gap: nobody was renting out indoor LED totem displays the way events needed. They started with a single product and grew from there.
Today, Video Display Hire & Sales runs out of Brisbane, the Gold Coast, Sydney, and Auckland, with more than 20 staff across sales, admin, and tech roles. The business now rents portable LED stands and LED reception booths to expo and event organizers, think caravan shows, building shows, boat shows, anywhere a client wants to stand out on a crowded floor.
Leads come in through Meta and Google, and from there it’s a quote, then a booking. Before Booqable, that middle step was the weak link. Stephen and his team were tracking everything in Trello, and quoting, in his words, was terrible. That’s what pushed them toward Booqable, and its quoting and email tools in particular became the reason they made the switch to scale their business.
Getting quotes out the door in minutes
The pain point was simple: a clunky quoting process was costing them credibility before a client had even booked. When a lead comes in from an expo organizer asking about LED reception booths, the team logs the inquiry, builds the order on the back end, and lets Booqable’s quoting feature pull everything together automatically, customer details, order specifics, pricing, all pulled straight from the account setup and order screen.
The templates can be personalized and adjusted anytime, so every quote that goes out reflects the way the business wants to present itself. That setup does a few things for the team:
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It lets staff pick stock directly into a quote and send it within minutes instead of building documents from scratch.
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It keeps quotes consistent across four locations and multiple sales staff.
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It cuts out the back-and-forth that used to slow down early-stage inquiries.
Stephen put it plainly: being able to pick stock into the quote and send it within minutes has changed how quickly the team can respond to leads. For a business fielding inquiries from Meta and Google ads, speed matters, and a faster quote means a faster answer for the client. That alone has helped the team convert more of those early conversations into confirmed bookings.
Sending professional documents without the back and forth
Even with a solid quote built, getting it in front of the client in a way that looked credible was its own hurdle. Booqable’s email templates connect directly to the quoting tool, so once a quote is ready, it goes out as a formatted, professional document rather than a plain message cobbled together on the fly.
For AV rental clients booking around events with fixed dates, that polish matters, it’s often their first real impression of the company. Stephen said the quoting now looks far more polished and professional, and he estimates it’s helped convert clients by around 20%. For event-space clients specifically, this means:
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A faster path from inquiry to signed booking.
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Documents that build trust before a phone call even happens.
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Less staff time spent formatting or double-checking quotes by hand.
The result is a process that feels less like paperwork and more like part of the pitch. Clients get a clear, professional quote quickly, and that first impression carries through the rest of the booking.
Standing out, one LED display at a time
“It makes our business look extremely professional and I feel that it builds credibility straight away,” Stephen said, “and that’s helped us close these clients quickly.”
From a single product idea in 2018 to a four-city operation serving the expo circuit, Video Display Hire & Sales has grown its rental business alongside a quoting and email process that keeps pace with how fast event leads move, turning what used to be a bottleneck into one of the business’s strongest first impressions.
