In September 2024, Atlas Tout Terrain started Ride Ourika to share their passion for off-road adventures in Morocco. When managing bookings and availability in Excel became challenging, they chose Booqable to help streamline operations and manage their growing fleet of electric motorcycles and scooters.
Bringing electric adventures to Morocco
Atlas Tout Terrain is an off-road vehicle importer and distributer based in Morocco. They founded Ride Ourika in late 2024 to offer guided off-road tours lasting from one to six days. Each tour is led by experienced professional guides who provide expert riding instruction to participants. Their fleet consists of electric motorcycles and all-terrain electric scooters, allowing them to cater to different skill levels and preferences.
The company primarily serves motorcycle enthusiasts who want to explore Morocco’s terrain. What makes them unique is the riding instruction provided by their experienced guides throughout each tour. Recently, they’ve been surprised by the growing popularity of their electric scooter tours, attracting many new customers to off-road adventures.
With a team of 10 people, they operate from a warehouse location where they maintain and store their fleet. Their commitment to professional guidance and safety has helped them build a strong reputation in Morocco’s adventure tourism sector.
From Excel to proper rental management
Initially, they managed all bookings and inventory through Excel spreadsheets. This manual approach led to three main challenges: tracking equipment availability, centralizing information, and sharing data across the team. As the business grew, these issues became more pronounced and time-consuming.
They began searching for a solution that would solve these problems and found Booqable. The software has allowed them to maintain accurate availability tracking and centralize all their rental information in one place. The team can now access the same real-time data, preventing booking conflicts and improving communication.
The mobile app has been particularly useful for quick consultations when team members need to check booking details or availability while away from their computers. This has made it easier to manage their growing operation and maintain accurate records of their equipment.
Market leadership
Ride Ourika has seen significant time savings since implementing Booqable, and they appreciate having more reliable data to work with. Looking ahead, they aim to become the market leader in their segment of Morocco’s adventure tourism industry. With their growing fleet of electric vehicles and professional guide services, they’re well-positioned to achieve this goal.
