Alex switched careers and started BiciCare as a mobile bike mechanic in 2013. The business grew quickly while staying small and personal. With a dedicated team of just four people, they’ve helped thousands of customers get back on their wheels. In 2018, they became the first in Amsterdam to offer electric cargo bike rentals, expanding their services to meet growing demand.
BiciCare
After a career change, Alex founded BiciCare in 2013 as a mobile bike mechanic service in Amsterdam. He focused on keeping the business small and personal while providing expert service. The company quickly established itself in the local cycling community and became one of the first Urban Arrow official dealers in Amsterdam.
In 2018, Alex expanded the business by becoming the first company in Amsterdam to offer electric cargo bike rentals. This addition allowed families and bakfiets owners to try electric cargo bikes before purchasing. The rental service complemented their existing maintenance and sales operations perfectly.
BiciCare specializes in expert maintenance for cargo bikes, particularly Urban Arrow electric cargo bikes. They serve mainly cargo bike owners and families, though all bikes are welcome. Their small, experienced team of four people is dedicated to providing personal service to each customer.
Simplifying rental operations
Before switching to Booqable, Alex managed rentals through another platform that created several challenges. The biggest issues were handling security deposits and slow checkout processes. These problems slowed down service and created friction for customers wanting to rent electric cargo bikes.
Alex discovered Booqable and immediately saw how it could solve these problems. The new system completely addressed the security deposit and checkout speed issues that had been holding back the rental operation. Now customers can book products faster with just a few clicks.
The mobile app has been particularly useful, allowing Alex to check bookings when he’s not behind a computer. This flexibility helps him manage the rental side of the business while maintaining the mobile mechanic services that built BiciCare’s reputation.
Staying true to purpose
Since implementing Booqable, Alex has seen significant time savings in managing the rental business. Customers can now book more products and complete transactions much faster than before. The streamlined process has improved the overall customer experience while reducing administrative work for the team.
Looking ahead, Alex doesn’t plan to keep growing the business. Instead, he wants to continue doing what they love with pleasure. For him, time is limited and making money isn’t the only motivation. Booqable supports this vision by handling the rental operations efficiently, allowing the team to focus on what they enjoy most about serving Amsterdam’s cycling community.
