Every seasonal rental business experiences natural ups and downs. While peak season brings high rental bookings and fast-paced operations, the low season often feels quieter and harder to plan for.
The slowdown looks different depending on location and industry. Bike rental shops in Amsterdam see fewer tourists in winter, kayak rental companies pause when the water cools, and event rental businesses often dip after summer festivals.
Wherever your business is based, the low season is an ideal time to refine, improve, and prepare for the next rush. Here are five ways to boost productivity during slower months using features available in your Booqable account.
Encourage pre-bookings for next season with coupon codes
When the season slows down, many rental businesses miss the chance to encourage pre-bookings for the next busy period. Without an incentive, customers often wait until closer to the start of peak season, which makes it harder to plan ahead.
In Booqable, you can create a coupon code that applies to your entire store. To make the most of this, use away mode to block off unbookable dates during the off-season. Then, create a “Prebooking Discount” code that runs for a few weeks, allowing early customers to reserve the first dates of the next season at a reduced price.
You can share coupon codes on your rental website, through email campaigns, or across social channels to drive early interest and guaranteed income. For example, a surfboard rental shop in Australia could activate a prebooking coupon during winter, encouraging summer visitors to reserve early. This keeps bookings steady and creates excitement ahead of the busy season.
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Improve your online booking experience
A professional, user-friendly rental website is one of the most important parts of any seasonal rental business. If customers find your website confusing or outdated, they may leave before completing a booking. The low season is the perfect time to test and enhance your online booking experience.
You can test your rental booking flow flow to see how your customers interact with your site. If you use Booqable’s rental website builder, experiment with different templates that may better suit your industry. Try adding homepage sections such as a carousel to highlight featured items or a reviews section to increase engagement and trust.
If you already have your own website, you can still make improvements from within Booqable. Update the branding of your product cards and buttons to match your business identity. You can also try creating product collections or individual product pages with embeddable codes instead of using a single catalog layout to see what performs best.
A bike rental shop in Copenhagen might use the rental website builder to test a new homepage template that emphasizes location-based images and a “book now” button on each product card. Small design adjustments like this can make the booking process smoother and more engaging. A clear and attractive website helps turn visitors into confirmed rental bookings.
Create Seasonal Pricing Rulesets
Keeping the same pricing all year can discourage customers when demand drops. Offering a seasonal discount encourages more bookings and helps keep your business active even during quiet months.
With Booqable’s pricing rulesets, you can create a rule that automatically applies lower prices during the off-season. Set your start and end dates, and Booqable will automatically revert to your normal rates when the low season ends. Once configured, these pricing changes appear directly on your rental website, so customers always see accurate and appealing rates.
For example, a wedding rental company in Canada could create a rule that applies a 15% discount for winter weddings from November to February. Couples looking for budget-friendly options during this time will be more likely to book early, helping the business stay active year-round. Automatic off-season pricing gives customers an extra reason to rent now instead of waiting for peak season.
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Plan for inventory expansion with performance reports
Without tracking performance data, it’s easy to overlook what drives your business. Reports highlight trends, reveal underused inventory, and help you make decisions that strengthen your future seasons.
In Booqable, you can generate detailed reports to review revenue, product usage, and customer behavior. These insights help identify what products perform well during slower months and where you can expand or adjust your inventory. You can export reports or connect them to other tools for further analysis.
A camera rental company in London might discover that lighting equipment continues to rent steadily in the off-season, while certain cameras do not. That insight could prompt them to promote lighting kits more prominently before the next peak period. Reviewing reports ensures your seasonal rental business makes data-driven decisions that improve productivity and profitability.
Set up digital marketing campaigns
Digital marketing is most effective when you can measure and improve it. Ignoring analytics during the low season can make it harder to reach the right customers once demand picks up.
Booqable’s GA4 integration, connects your rental software to Google Analytics, allowing you to track user behavior such as clicks, views, and conversions on your rental website. The Meta Pixel integration, helps you build targeted audiences based on visitors’ online actions, showing ads to potential customers who have already shown interest in your products.
A kayak rental business in Canada might set up Meta Pixel and GA4 tracking during the low season. As they gather data, they could schedule Meta ad campaigns to begin a month before summer. The ads would automatically target people in their region who’ve searched for kayaking or outdoor activities. By using Booqable’s integrations, they ensure every ad reaches the right audience at the right time.
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Preparing today for tomorrow
Low season doesn’t have to mean low activity. By offering early-bird discounts, improving your website, setting seasonal pricing rules, analyzing reports, and using marketing integrations, your rental business can stay productive and ready for growth.
Each feature in Booqable’s rental software helps you make smarter decisions, attract more rental bookings, and prepare for your best season yet.
