Jonathan Wright and his business partner launched High Country Oxygen, based in a mountain town at 9,600 feet, after nearly two decades working in the Durable Medical Equipment (DME) industry. “After nearly two decades in the DME industry with the same company, my business partner and I saw an opportunity for something better,” Jonathan explained.
They wanted to modernize how patients access respiratory equipment, making it faster and more reliable. Therefore, they decided to start High Country Oxygen, a business that rents out oxygen concentrators, portable concentrators, and PAP devices to locals managing chronic conditions and to visitors tackling altitude sickness.
Before using Booqable, the team of four relied on appointment booking software. But it wasn’t built for rentals. They struggled with “having products displayed in a user friendly manner, a clunky booking process, and charging appropriate delivery fees.” Switching to Booqable for features such as the online reservations components and deliveries app provided them with the right medical supplies rental software to grow.
How High Country Oxygen serves locals and travelers with ease
High Country Oxygen stands out thanks to its unique setting. “What makes our business truly unique is our location. Based in a mountain town at 9,600 feet, we not only serve our local community but also a large number of visitors who experience altitude-related health issues.”
Locals count on them for ongoing care, while tourists call on them for immediate support when symptoms of altitude sickness appear. Previously, taking orders through NexHealth left the team juggling bookings and payments. The process didn’t connect inventory to reservations, leaving staff uncertain about availability. Since adopting Booqable, that has changed completely.
In describing Booqable, Jonathan explained that “It allows visitors to quickly view available products, choose delivery or local pickup, and get what they need without hassle.” Each day, staff take inquiries through their medical supplies rental website, have products automatically reserved in their Booqable inventory manager, and have pickups and returns instantly scheduled on their dashboard. As Jonathan put it, “Booqable has turned our process into a familiar online shopping experience.”
Online reservations made simple
The biggest pain point leading them to Booqable was the clunky way customers booked and confirmed rentals. The online reservations components solved that by embedding a clear, user-friendly way for patients and travelers to browse and reserve medical supplies.
Components such as the online date picker, product cards, availability pop-up calendars, shopping cart and online checkout connect directly to their website, so availability updates instantly and confirmed reservations feed straight into their dashboard. Staff don’t have to manually adjust calendars, and customers see live inventory without waiting for a callback.
Here’s what this achieves for them:
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Customers can view all oxygen equipment in one place.
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They can see real-time availability before confirming a booking.
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They can choose between delivery or local pickup.
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Discount codes make the process feel like shopping online.
Jonathan shared that customers now describe the process as “super easy.” What once involved confusing steps is now quick and reliable. The practical benefit is simple: locals and visitors know exactly what they’re reserving, while the High Country Oxygen team saves hours of back-and-forth. This is where the right equipment rental software makes all the difference.
Calculating the perfect delivery rates
Delivery was another sticking point. For many rental businesses, deciding how to charge fairly for drop-offs is tough, and High Country Oxygen had the same issue. With Booqable, the deliveries app links directly to the booking process, and prevents awkward manual calculation and the email back-and-forth regarding delivery costs.
Customers can select pickup or delivery and their address when entering their rental dates in the online date picker, and the system will calculate costs automatically based on the distance and preset rules they have set up in the Booqable delivery app settings. The team doesn’t have to organise delivery payments externally, and renters know right away what to expect. They now have the freedom to charge a Local Delivery rate starting at $0.00, then $3.00 per mile up to 70 miles easily from their rental website.
This setup achieves the following benefits:
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Ensures every delivery is priced fairly based on distance.
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Allows customers to calculate costs upfront, avoiding surprises.
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Saves the team from manual fee calculations.
What once meant guesswork is now consistent and transparent. Customers appreciate knowing costs right away, and the team can focus on service instead of math. By integrating deliveries into their medical supplies rental website, High Country Oxygen solved a challenge that had frustrated them for years.
Building a new kind of medical equipment business
High Country Oxygen combines decades of DME experience with a fresh, modern approach to rentals. By adopting Booqable’s online reservations and deliveries, Jonathan and his team fixed the pain points that held them back.
Customers now enjoy a familiar shopping-like process, with clear availability and fair delivery pricing. For a small team serving both locals and travelers at altitude, Booqable’s medical supplies rental software has become the backbone of a growing business.
