Jameson Andrews, Andrew Wierzbicki, and Ennio Titarenko didn’t meet in a boardroom. They met in a sauna. That shared love for heat, grit, and the mental clarity that comes from a proper sweat session turned into Vic City Saunas, based in Victoria City, British Columbia, Canada. What started as a passion quickly became a business idea: bring high-quality sauna experiences directly to people’s homes.
Today, Vic City Saunas rents out a top-quality mobile wood-fired sauna on wheels. Their standard bookings run for three days or more, and each rental is delivered fully loaded with wood and ready to fire up. Alongside mobile rentals, they also build permanent wood and electric saunas, and they’re already planning to open a permanent location of their own.
Their typical customers are health-conscious individuals between 30 and 60 years old who want a serious sauna experience without the spa aesthetic. And instead of juggling requests over text or social media, they chose Booqable as their sauna rental software and sauna rental website to take upfront rental orders. With Booqable’s booking page and order management tools, they’ve been able to turn their idea into a functioning rental business from day one.
Creating the perfect sauna rental website
When they first got started, their biggest challenge was simple: they didn’t have a way to take online bookings. There was no system in place to accept bookings, show availability, or collect orders online. For a business built around scheduled multi-day rentals and delivery, that was a major gap.
They used Booqable’s rental website builder to create their sauna rental website. Here’s how it works. After choosing one of the ready-made website templates, they downloaded it and started customizing. They changed the fonts and colors to match their gritty brand. They added their own images of the sauna on wheels in action.
They edited the text to reflect their tone of voice. And they allocated their mobile sauna to the right product pages so customers could clearly see what’s available and for how long.
With the website builder, they were able to:
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Publish a professional booking site without hiring a developer
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Clearly display their three-day minimum rental period
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Accept booking requests and manage orders in one place
Instead of answering the same availability questions over and over, customers can now check dates and submit requests directly through their sauna rental website. That solved their original problem of not having a rental platform and gave them a clear, structured way to accept and manage bookings from the start.
Encouraging longer bookings with tiered pricing templates
Another key part of their model is that rentals are three days or more. As they grew, they needed a way to encourage longer bookings without manually adjusting prices every time someone reached out. Managing that by hand would have meant constant back-and-forth messages and custom quotes.
They use Booqable’s pricing template structures to set up a custom tiered pricing system. Here’s how it works. They define different price tiers based on rental length. The longer someone books, the better the daily rate becomes. They’ve even built in a special offer where customers effectively get one free day if they book for a full week. The system automatically calculates the adjusted rate at checkout based on the selected rental period.
This allows them to:
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Automatically apply discounts for longer bookings
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Encourage week-long rentals without manual intervention
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Keep pricing consistent and transparent on their sauna rental website
Instead of explaining pricing rules in messages or correcting invoices later, the structure is already built into their sauna rental software. Customers see the savings instantly when they extend their booking. That means fewer questions, fewer errors, and more confidence when confirming longer rentals.
Building a premium sauna destination
Vic City Saunas is run by three founders who, in their own words, will “bite off anything and start chewing.” No job is too big. They deliver the sauna themselves, load it with wood, and make sure every rental is ready to go.
Looking ahead, they see more units on the road and a permanent location that’s always busy. Being able to rent out their sauna through an online store gave them the foundation to grow with confidence. With a clear booking page, structured pricing, and reliable order management, they’ve built a system that supports their next steps.
As they expand, their sauna rental website and sauna rental software will continue to power every new booking that comes in.
