Joe Miller started The WAV Lab as a way to manage his income as a musician in 2008. Over the years, it has evolved into a fully-equipped music production facility. When he wanted to make their audio equipment available for rent, he chose Booqable to automate the process and let clients self-serve while he focuses on his core business.
The accidental studio
The WAV Lab wasn’t founded with a grand business plan but grew organically through “a series of accidental happenstance opportunities that compounded over a decade into a facility with resources.” What started as a way for Joe to manage taxes and books for his musician income has transformed into a studio offering a range of professional audio services.
Today, The WAV Lab provides music production, audio post-production for film and television, location recording, and broadcast mixing services. They serve regional audio workers, video production companies, and event businesses who need professional audio expertise and equipment.
In the past year, the studio reached a significant milestone by installing a flagship Trident 88 mixing console, adding to their impressive collection of professional audio equipment. With just a team of two, The WAV Lab continues to grow while maintaining a personal approach to their services.
From Excel to automation
Before implementing Booqable, Joe managed equipment rentals with Excel spreadsheets and paper contracts. This manual approach created several challenges, particularly around tracking inventory, creating rental documents, and communicating pricing and terms with clients.
As a small team primarily focused on audio production work, Joe needed a solution that would streamline the rental process without taking time away from the studio’s core services. Booqable provided exactly what he needed - a way to automate the rental side of the business.
The integration with their website has transformed how The WAV Lab handles equipment rentals. Clients can now browse available equipment, check pricing, and complete bookings entirely on their own. This self-service approach means Joe doesn’t have to step away from recording sessions or mixing projects to manage rental inquiries.
Focusing on what matters
While The WAV Lab is still in the early stages of their rental operation, the benefits of implementing Booqable are already clear. The system has made managing rental opportunities “easier and nicer,” allowing Joe to maintain focus on standard operations like mixing and recording.
The WAV Lab is currently executing a five-year plan that will result in a debt-free business with substantial assets for a small recording studio. At that point, Joe will decide whether to sell, close, or continue growing a business that may simply be “doing too well to walk away from.”
By implementing Booqable, The WAV Lab has been able to add an additional revenue stream without creating administrative burdens, helping them toward their long-term financial goals while maintaining focus on their passion for audio production.
