When Rosa Naranjo and her family finished renovating their farm in Roy, Washington, they noticed how visitors were captivated by the location. This sparked an idea to open the space for summer weddings. What started as a simple venue rental has grown into a full-service outdoor event space, complete with two dance floors, bars, and built-in bathrooms.
From farm to event space
The centerpiece of Pelayo’s Farm is a stunning pond that reflects summer sunlight, creating a unique backdrop for events. The venue combines beautiful greenery with rustic touches, making it suitable for everything from weddings to youth gatherings. Pelayo’s Farm offers catering services and rents out tables and chairs while also connecting customers with local vendors.
A memorable moment from the past year was hosting Centro De Vida church’s youth group for their summer camp after-party. Rosa found it rewarding to see young people gather and enjoy the space, which shows how versatile the venue can be for different types of events.
The family-run business operates with a team of five people, handling everything from venue preparation to event coordination. They take pride in providing personal service and creating lasting relationships with their customers.
Modernizing management
Initially, Pelayo’s Farm managed bookings the old-fashioned way - with paper contracts and manual tracking. This meant spending a lot of time answering the same questions repeatedly on phone calls. They also struggled to showcase their products and services to potential customers effectively.
Looking to modernize their operation, they turned to Booqable. While still in the early stages of implementation, the software has already created a central place where customers can access information about the venue and services. This has reduced repetitive phone calls and made it easier for potential customers to learn about what Pelayo’s Farm offers.
The transition from paper to digital booking management is ongoing, but Rosa is excited about eventually having a fully online booking system thanks to Booqable’s rental website builder. The ability to showcase their venue online has already helped more people discover Pelayo’s Farm.
Growing the family business
Rosa and her family have big plans to expand their services in the coming years. While keeping details under wraps, they remain focused on maintaining the personal touch and high level of service that has made them successful. They look forward to serving both returning customers and welcoming new ones as they continue to grow their family-owned venue.
