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A. Caroline Creative Uses Booqable to Improve Team Workflows with Better Rental Management

Author: Nathan Crossley February 10, 2025 · 3 Min read
A. Caroline Creative Uses Booqable to Improve Team Workflows with Better Rental Management

A. Caroline Creative

Founded

2015

Industry

Event Decor Rentals

Location

New York, United States

Sometimes, businesses start from the most unexpected places. For Alona Myers, it began with organizing church dinners as a volunteer. She would coordinate tables, volunteers, linens, and church inventory, decorating for every potluck. When she started helping with weddings, she saw the opportunity to turn her volunteer work into a business, and A. Caroline Creative was born.

From church dinners to event production

Today, A. Caroline Creative operates as a full-service event production company. They offer everything needed for events, including coordination, rentals, DJs, lighting, and bar staff. The company serves a wide range of customers and handles events of all sizes from their newly expanded facility.

What sets A. Caroline Creative apart is its focus on customization. They build much of their decor to order, ensuring each event reflects their client’s unique vision. This approach has helped them grow to a team of six staff members who work together to create memorable experiences for their customers.

A more user-friendly system

Before switching to Booqable, A. Caroline Creative used TrueClient Pro to manage their rentals. However, they found the software wasn’t as user-friendly as they needed it to be, lacked important integrations, and was expensive. Alona began looking for an alternative that would solve these challenges while being more cost-effective.

She found that Booqable met all their requirements while costing half as much as their previous solution. The staff adapted well to Booqable’s workflow, finding it more intuitive to use. The system also provided the integrations they needed to run their business more efficiently.

In addition, they have been able to integrate online bookings directly in their WordPress website with Booqable’s rental plugin. This has made it easy to showcase their inventory and accept bookings online, streamlining the customer experience. The team has also found the mobile app useful for managing bookings and checking inventory levels on the go.

Growing and thriving

This past year marked an important milestone for A. Caroline Creative as they moved into their new expanded facility. Looking ahead, Alona sees the business continuing to grow and thrive. With Booqable helping to streamline their rental operations, they can focus on creating unique events that match their clients’ visions.

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