If you are already advertising on Facebook or Instagram, or thinking about starting, there is one tool that can make a huge difference for your rental business: Meta Pixel.
This tool helps you make your ads work smarter by building highly targeted audiences, running ads to people who already showed interest in your rentals, and tracking results so you know your budget is being spent wisely.
So, what exactly is Meta Pixel? In simple terms, it is a piece of code that connects the actions people take on your website, such as browsing or booking, with their Facebook and Instagram accounts. By linking those actions, you can retarget visitors with ads that match their interests and bring them back to complete a booking.
After reading this article, you will know exactly how to use Meta Pixel for rental businesses, how it connects with your Booqable account, and how it can grow your store whether you are renting out bikes, kayaks, cameras, or anything else.
How Meta Pixel helps rental businesses
For rental businesses, every booking matters. Knowing how people interact with your website is key to turning visitors into paying customers. This is where Meta Pixel makes a big difference. Meta Pixel tracks what people do on your rental website, such as looking at a product, adding it to their cart, or completing a booking. Because it links these actions to people’s Facebook and Instagram profiles, you can:
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Retarget visitors who showed interest but did not book
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See which ads lead to real bookings and measure results clearly
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Build audiences of people most likely to rent from you
Imagine a potential customer visits your website, checks out your products, but leaves without booking. Thanks to Meta Pixel, you can run an ad on Instagram the next day reminding them to book before the weekend rush, for example. That gentle reminder can bring them back to finish their reservation.
By using Meta Pixel for rental businesses, you are not just running ads blindly. You are reaching people who are already interested and more likely to book with you.
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How Meta Pixel connects with Booqable
The good news is, it has never been easier to connect your Booqable account to Meta Pixel! Today, you can connect it directly through the Booqable App Store.
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Here is how to integrate Booqable with Meta Pixel:
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Create your Meta Pixel in your Meta Business account.
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Log into Booqable and head to the App Store tab.
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Select the Meta Pixel app and click Install app.
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Enter your Pixel ID, verify your domain, and save.
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From that moment, Booqable takes care of the tracking for you.
Note: If you embed Booqable into your own website, this Meta Pixel integration will only track events that occur on your online checkout. You still need to add the Meta Pixel code to your website pages in which you have embedded Booqable on, if you also wish to also track page views, items added to your cart, and all other website behaviour.
How Meta Pixel works for rental businesses
Once Meta Pixel is connected to your Booqable account, it automatically tracks the important steps people take on your rental website. These steps are called events, and they give you insight into how customers move from browsing to booking.
Here is what Meta Pixel records:
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PageView – When someone visits your website.
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ViewContent – When a visitor looks at a rental product.
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AddToCart – When they add a rental to their cart.
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InitiateCheckout – When they start the checkout process.
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AddPaymentInfo – When they enter payment details.
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Purchase – When they complete their booking and reach the thank-you page.
Imagine you own a bike rental shop. Maybe 150 people viewed your e-bike rentals this week, but only 15 went through with a booking. Meta Pixel shows you each stage of that process, from the people who just browsed to those who added a bike to their cart and finally to the ones who booked.
With that knowledge, you can make smarter decisions. For example, if many people view your tandem bikes but do not complete checkout, you might highlight those bikes in your ads or offer a discount to encourage more bookings. Meta Pixel for rental businesses turns guesswork into clear, usable information, so you can focus on the areas that matter most.
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A real world example of Meta Pixel in action
So, how does Meta Pixel actually work in practice? Let us walk through it with our bike rental store example.
Picture this: a visitor lands on your website because they are searching for an e-bike to rent for the weekend. Meta Pixel records this as a PageView event.
They click on your e-bike product card to learn more, which triggers the ViewContent event. Intrigued, they add the bike to their cart, which records the AddToCart event.
But here is the common part. They leave your website without finishing their booking. This is called cart abandonment. Without Meta Pixel, that visitor might be lost. But with it, you can follow up with remarketing ads.
Later that day, when they scroll through Facebook or Instagram, they see an ad for your e-bike rentals reminding them to complete their booking.
That ad may even show up on their phone if they first visited your site on a laptop. This is possible because Meta Pixel tracks across devices. You will know when someone sees your ad on mobile but books later on desktop, or the other way around.
That is the real power here. Meta Pixel ensures your rental business stays in front of people who are already interested. Once you begin creating custom audiences and lookalike audiences, you are not just reminding people. You are also reaching new customers who are very likely to book.
How to target your ideal customers with Meta Pixel
This is where Meta Pixel really shines for rental businesses. It helps you reach the right people with the right ads.
Remarketing
For your bike rental shop, remarketing means showing ads to people who already looked at your rentals. If someone added a tandem bike to their cart but never checked out, you can show them an ad with a small discount to encourage them to finish booking.
Custom audiences
You can build custom audiences of people who visited your site, started a booking, or rented in the past. These audiences let you focus your ad spend on people most likely to book again.
Lookalike audiences
Meta can also find new people similar to your best customers. For example, if your ideal customers are tourists visiting Amsterdam, Meta helps you reach other travelers in the area who are likely to want a bike rental too.
This kind of precision is what makes Meta Pixel so valuable. Your ads reach the right people, making your budget go further.
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Closing thoughts
Meta Pixel is not just another tech tool. For rental businesses, it is like having a behind-the-scenes view of what customers are doing on your website, and the ability to bring them back when they are most likely to book.
With the knowledge of what customers are doing on your rental website, you can run ads that retarget browsers, attract new customers, and measure exactly how well your ads are working. If you have not set it up yet, head over to the Booqable App Store, connect Meta Pixel, and start making every ad work harder for your rental business.
