Most rental businesses struggle to follow up with customers consistently. Between managing bookings, keeping track of inventory, and serving new clients, sending promotional emails often slips to the bottom of the list. Yet these follow-ups are one of the most effective ways to encourage repeat bookings, promote new products, and build loyal customers.
At Booqable, we provide our all-in-one rental software to help businesses of all sizes manage bookings, inventory, and customer interactions from one place, so you can focus on the growth of your business. In today’s digital landscape, growth can often mostly be about maintaining a connection with your customers after they book.
This is where Mailchimp comes in. As one of the world’s leading email marketing platforms, Mailchimp makes it easy to design, schedule, and send professional, targeted messages that keep your customers engaged. With automation, audience management, and customizable templates, it helps you send engaging marketing emails without adding hours of admin work.
By integrating Booqable with Mailchimp, customers who opt in during checkout are automatically added to your marketing audience. From there, they can immediately start receiving your promotional emails, seasonal offers, event announcements, or product updates.
Keep reading to learn everything you need to know about integrating these two platforms to kickstart the growth of your rental business.
What is Mailchimp?
Mailchimp is a marketing platform that gives you the tools to create professional email campaigns, manage your audience, and automate your communications. You can design branded emails with ease, organise and segment your contact list, and make use of features like templates, AI-powered design suggestions, audience tagging, and detailed reporting.
Mailchimp helps you market your rental business more effectively without adding to your workload. For rental businesses, this means you can:
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Deliver seasonal promotions, such as summer kayak rental offers or winter ski package deals.
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Share updates about new products or packages available to rent.
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Announce special events or limited-time offers.
By integrating Booqable with Mailchimp, you can set up an automated marketing system that works in the background, keeping your audience engaged without the need for manual updates or extra admin.
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What the Booqable + Mailchimp integration achieves
Our Mailchimp integration connects your Booqable account directly to the marketing campaigns you have set up in Mailchimp. When a customer completes a booking and opts in to receive marketing emails, we automatically send their contact details and booking information to your chosen Mailchimp audience.
This means they are instantly added to the promotional email series you have already built in Mailchimp, such as:
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A bike rental business sending a seasonal promotion for spring cycling packages.
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A camera rental store announcing new lens models available to hire.
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A party rental company promoting event décor packages ahead of the holiday season.
Installing the Mailchimp app from the Booqable app store is simple. You can easily connect your Mailchimp account, choose the audience you want customers added to, and enable the consent checkbox in your checkout form settings.
It is a simple way to combine the booking and customer management power of Booqable with the automated marketing capabilities of Mailchimp so you can grow your rental business while staying connected to the people who matter most.
The benefits of this integration
Automatic subscriber capture
When customers opt in at checkout, Booqable instantly adds them to your Mailchimp audience, removing the need to export or copy customer details into a spreadsheet and regularly upload them to your Mailchimp account.
Save time with automated engagement
Once your Mailchimp marketing campaigns are set up, they run without extra input. Seasonal sales, event announcements, and product launches reach your audience on time, even during your busiest weeks.
Improved customer retention
Promotions and new product announcements help keep your business top of mind and encourage customers to rent from you again.
Start with building your rental website
Every new rental business starts with a website to get their first bookings.
In summary
Combining Booqable with Mailchimp for rental websites makes customer communication effortless. You get all the benefits of email marketing for rental businesses without the constant manual work.
No matter what you rent out, you can create a marketing system that works for you every day. Pair this with social media strategies like Instagram for equipment rental businesses, and you can connect with customers in multiple ways.
Connect your Booqable account to Mailchimp today and start sending automated marketing emails before your next booking.
