Chelsea Kendoll has been running her handcrafted wedding décor business, KendollMade, since 2014. From cake toppers to custom signs, her online shop has helped couples bring their event visions to life. But after both of her sons got married in 2024, her garage and much of her farm were overflowing with even more wedding pieces, like benches, arches, vases, and table décor.
“Our garage, and honestly, half the farm, turned into a full-blown wedding storage unit,” she said. That’s when she had the idea to turn her inventory into a rental division. It made perfect sense, but Chelsea’s existing ecommerce setup couldn’t handle it. While it worked for selling products, it wasn’t built to manage rental inventory, date availability, or deposit collection.
Trying to manage both sales and rentals in one system was going to lead to confusion for customers and more work for her. “I needed a website to make it happen,” she said. That’s when she discovered Booqable. With its rental website builder, partial payments, and invoicing tools, Chelsea was able to launch the new side of KendollMade with structure and confidence, giving her a clean way to separate and manage her growing wedding rental business.
Building an event rental website
Before Booqable, Chelsea hadn’t set up any systems to manage her rentals. “To be honest, I didn’t manage much before Booqable. I waited until the website was up and running,” she says. Her handmade products were already being sold through a separate online shop, but rental items required a different setup entirely. She didn’t want to confuse customers or manually manage availability through messages and spreadsheets.
What she needed was a rental-specific website that would let customers browse, book, and check availability without adding hours of admin to her week. Booqable’s rental website builder gave KendollMade a dedicated home for its event rental catalog. Instead of juggling multiple platforms or trying to fit rental logic into an ecommerce template, Chelsea was able to create a customer-friendly, standalone event rental website with built-in features for search, booking, and inventory visibility. She no longer had to worry about miscommunications, inventory double-ups, or missing out on bookings because the process was too difficult.
The Booqable website builder now allows her to:
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Display and categorize her full range of rental products in one easy-to-navigate space
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Customize product listings and website text to reflect her brand’s voice
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Allow clients to browse availability and reserve items online without back-and-forth emails
Having a Booqable-powered website helped Chelsea skip the painful trial-and-error of duct-taping different tools together. Instead, she got a purpose-built system for wedding rentals that feels intuitive both for her and her customers.
Accepting retainers with partial payments
One of the biggest early challenges Chelsea faced was collecting deposits from customers. “I needed a way to gather a retainer,” she shared. Before Booqable, this would have meant manually emailing back and forth to request a payment, tracking who had paid in a notebook or spreadsheet, and hoping customers followed through without having a formal reservation system in place. That process wasn’t just time-consuming. It also left Chelsea open to cancellations and lost income.
With Booqable’s partial payments feature, that pain point disappeared. KendollMade customers can now reserve their event rental items by paying a deposit directly at checkout. This immediately confirms their booking while reducing friction in the payment process.
This feature allows Chelsea to:
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Let customers pay a retainer online to hold items without needing to pay the full amount upfront
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Set custom percentage downpayment amounts in the Booqable checkout settings
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Automatically track which orders have partial payments collected and which still need final balances
Booqable helped KendollMade skip the awkward follow-ups and manual payment logging. Instead, it added trust and clarity on both sides of the transaction. Chelsea can now focus on getting the rentals ready, not chasing money.
Automating invoices and rental admin
Managing invoices used to be one of the most time-consuming parts of Chelsea’s workflow. “I needed a way to invoice the customers,” she explained. Without a central platform, she would have had to generate invoices manually, track who owed what, and keep notes across multiple tools. It was not only tedious, it also increased the risk of missed payments and duplicated effort.
Booqable’s built-in invoicing removed the stress of this process. Now, invoices are created within the same system Chelsea uses to manage orders and inventory. As soon as a customer checks out with a partial payment, she can generate and email a full invoice in just a couple of clicks without switching systems or copying details. The invoice is automatically linked to the order, showing what has been paid and what is still due.
Her day-to-day now looks like this: A customer places an order via the KendollMade event rental website with a deposit. Chelsea opens the order, generates the invoice, and sends it off. She checks her dashboard in the morning to see which orders are scheduled for pickup or return. She prints packing slips, gets the items ready, updates the order status in Booqable, and moves on, knowing inventory is live-updated to prevent double bookings.
With invoicing through Booqable, Chelsea can:
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Avoid manual invoice creation and follow-up by sending invoices straight from each order
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Track what’s been paid and what’s outstanding without maintaining a separate document
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Present a more professional experience to clients by automating what used to be clunky tasks
Instead of spending hours on admin each week, Chelsea now has a repeatable, reliable process that supports her growing business and leaves room for creativity and family time.
A family business built to last
KendollMade is a business rooted in family, creativity, and practicality. With help from Booqable, Chelsea has built a smooth rental process that supports her customers and her own vision. Whether it’s building a professional event rental website, collecting deposits through partial payments, or handling invoicing without stress, Booqable has helped her set the foundation for success.
As Chelsea puts it, “We’re still new to the rental side of the business and continuing to learn and grow every day.” With her husband, sons, and daughter-in-law pitching in and a new baby joining the family soon, KendollMade is set to keep growing, creating meaningful experiences for customers and memories for generations to come.
