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Growing Your Rental Business with Social Media

Author: Nathan Crossley August 30, 2022 · 6 Min read
Growing Your Rental Business with Social Media

As a rental business owner, your goal is probably to grow your business, so building a solid social media presence is crucial. It is one of the most effective ways to grow your brand without investing much money. You must take important actions to raise awareness for your rental business, engage with the right audiences, and develop clear messaging.

While social media doesn’t require a substantial monetary investment, it is essential to note that it takes time and effort. It can be hard to monitor the success of social media, but with the right strategies in place, you should start seeing some growth in bookings. The most significant factors that contribute to this are your time commitment and the quality of your content.

You may want to hire someone to manage your social media full-time if you can afford to invest in your team. Of course, this may not be realistic for a small business, and you can achieve results yourself if you’re willing to spend the time to create a clear strategy. It is vital not to give up and be dedicated to your pursuit of social media success.

How can you track social media performance?

As with every business and marketing endeavor, you must set clear performance metrics you can monitor. No matter which social media strategy you decide to create, tracking performance will keep you on the right path and indicate where you can make improvements. Social media marketing isn’t a one-and-done deal; you should optimize wherever possible.

You can monitor your performance by examining awareness, engagement, and conversion rates. Awareness is how many people follow you and your posts reach. Engagement is the number of people who like, share, and comment on your posts. Finally, the conversion rate is how many people make a booking due to your social media efforts.

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How can you raise awareness on social media?

Social media is a crowded landscape with billions of people and brands using it daily for their work and personal lives. Growing your social media presence means standing out from the noise and competition, which can be challenging. However, as a rental business owner, you have a unique story to tell, which can be leveraged to connect with potential customers.

Of course, there is no set template for social media success, and what works for you may be entirely different for others in your industry. That being said, there are some tips you can follow that will help you to raise awareness for your brand on social media. They can be an excellent foundation for your strategy and remove some barriers that may be standing in your way.

  • Firstly, you must ensure you consistently post content, as this is the best way to make your business visible. People are more likely to discover and engage with your content by posting valuable content regularly. This will increase awareness and the likelihood that someone who sees your content will convert into a paying customer.

  • You should also make sure the content you share on social media is engaging. You need to give your audience a reason to interact with your posts. So, it would help if you thought about what is engaging about your brand and what you’re helping your customers to achieve. It can be a good idea to create a list of things your target audience is interested in.

  • Finally, your messaging needs to align with your audience’s perception and lifestyle. This will help them identify with your brand and what you offer them. Remember, rentals are often aspirational and allow people to achieve specific tasks or goals. Whether it’s exploring a new location, having the perfect party, or filming their passion project, you need to speak to it.

How do you decide what to post and when on social media?

What you post and when is essential to growing your social media presence. This requires you to understand who your audience is and what their tastes are. Knowing these things will help you create content that reflects who your business is, who your customers are, and what they can identify with. So, it’s important to take the time to get to know what their expectations are.

You need to determine what your audience is looking for and what kind of content they are most likely to engage with. Knowing this will not only help you to create social media content, but it will also help determine where you should be posting it (which we will get onto soon). As a growing business with a small following, taste-tested content is your best opportunity.

Meanwhile, to determine when you should post on social media, you need to know when your audience is online. Most interaction comes within the first hour of posting, so you’ll miss your audience entirely if you don’t post at the right time. Typically, this will be Tuesday to Thursday at 10 am local time, but it’s best to try different times to see which gets the best results.

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Which social media platform is the best for your brand?

One of the biggest challenges you may face is knowing which social media platforms your rental business should be present on. After all, they don’t all cater to the same audience, so you need to find the right fit. For example, young couples may spend more time on TikTok and Instagram, while you’re more likely to see parents and families on Facebook.

So, which of the seven most popular social networks should you be posting on to get the best results? Here is a brief description of the audience you’ll find on each of them.

  • Facebook is the biggest social media platform, but people between 35 and 44 primarily use it. So, you’ll be reaching people with young and growing families, as well as professionals. You can post photos, videos, stories, and links to your website, giving you many choices.

  • Instagram caters to a slightly younger crowd, with most users between 25 and 34. You are most likely to find entertaining and aspirational content on the platform. You can post photos, videos, and stories, but you can also leverage hashtags, which allow you to reach a greater audience.

  • Twitter caters to a smaller but generally more educated and high-income audience where people share their success, moods, and opinions. Again, you can choose how you post content and leverage hashtags to reach a wider audience, but you have a character limit, so the shorter, the better.

  • LinkedIn has a smaller user base and is home to generally more educated and high-income audiences. Unlike traditional social networks, LinkedIn is used for professional networking and B2B marketing. It can be a great place to connect, but it’s not the best place to reach consumers.

  • YouTube, of course, centers around video content, and it can be a great way to showcase a more playful side of your business. The audience on the platform is much broader than that of others, so you will need to find your niche. However, it has an excellent content algorithm to improve your reach.

  • TikTok is one of the most popular and controversial platforms, but the focus is on sharing video content to inspire and bring joy. It can be a great place to reach a younger audience and show the behind-the-scenes and funny moments in your day-to-day business.

  • Pinterest is a mood-boarding platform where people share and pin content that inspires them, whether it’s food, fashion, interior designs, or exotic destinations. As a result, it can influence people’s online behavior, and if you reach the right audience, you can potentially help them achieve their goals.

Growing your rental business with social media

Developing your presence on social media to build an audience and grow your reputation requires showing the world the best view. It would help if you focused on every aspect of your rental business that makes it great and shared it on social media. This authentic image is what will attract people to your brand and hopefully turn them into repeat customers.

Successful brands can carefully craft a social narrative that resonates with their audience and influences them in positive ways. It can be an excellent tool for reaching beyond the reach of your physical location and helps build an online reputation for your rental business. This is incredibly important as your online presence informs booking decisions more and more.

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