When Islam Gul Nur looked at the car rental industry, he saw a problem: renting a car was needlessly complicated and often frustrating for customers. In response, he created IS Cars 15 with a straightforward mission - to provide a seamless, reliable, and enjoyable rental experience for every customer.
Starting with just a small fleet of carefully selected modern vehicles, Islam built a business focused on personalized service. IS Cars 15 now serves both business travelers and everyday customers, tailoring their offerings to each client’s specific needs. Their approach to customer care sets them apart - every vehicle is maintained to excellent condition, ensuring customers travel safely and comfortably.
Early challenges
Before implementing Booqable, IS Cars 15 managed their rentals through a combination of spreadsheets, manual booking processes, and traditional paperwork. While this system worked initially, it became increasingly challenging as the business grew.
“Managing reservations through spreadsheets often led to scheduling conflicts,” Islam explains. “We were spending too much time on paperwork instead of helping customers. Without a centralized system, it was challenging to gather data and make informed decisions about our inventory management.”
A better system
The turning point came when IS Cars 15 switched to Booqable. The change transformed their daily operations by automating administrative tasks like invoicing and contract generation. The team now uses the mobile app to manage reservations on the go, perform vehicle inspections, and document any damages in real time.
The improvements didn’t go unnoticed. Customers regularly comment on how much easier and faster the booking process has become, appreciating the clarity of vehicle availability and quick confirmations. One memorable moment from the past year was receiving a 5-star review from a client who rented their Tiguan R-Line, praising both the vehicle quality and the team’s commitment to customer satisfaction.
Looking ahead
Today, IS Cars 15 has grown to a team of five, operating a walk-in location where they continue to provide personalized service. The insights gained from Booqable’s reporting tools help them identify top-performing vehicles and target their marketing efforts effectively. This data-driven approach has helped them optimize their fleet utilization and make informed decisions about vehicle investments.
Looking ahead, Islam has ambitious plans to grow IS Cars 15 to the level of the largest car rental companies and leading car subscription providers. “We want to expand our offerings with an even wider selection of vehicles and flexible rental options,” he explains. “But the goal isn’t just to grow bigger. We want to maintain our commitment to exceptional customer service and continue developing innovative solutions that meet the demands of the modern mobility market.”
