Listening to your customers is always beneficial; their feedback can lead to valuable changes in your business. When some of his customers asked to rent equipment rather than hire him, Benjamin Duparc realized there was an opportunity to rent out DJ equipment. He soon started Beaupini, an event rental business, and after a decade, he started using Booqable to accept online bookings.
Beaupini
Benjamin started working as a DJ in 2013, but many customers were more interested in his equipment than booking him. They saw it as a more affordable way to get a similar experience. While this feedback may hurt many, he took it on board. This was an opportunity to start a rental business, and soon after, he created Beaupini, an event rental business.
While the company may have been started because people wanted to rent DJ equipment, he quickly expanded its offering. He now offers tableware, furniture, sound equipment, kitchen equipment, selfie booths, and tablecloths. Generally, his customers are private people hosting a party, but he also gets bookings from corporations and local governments.
Beaupini offers a unique service that no other business in Perpignan, France, can provide. This is helped by the wide range of products he has available and, recently, the fact that he is able to offer online bookings. This has been a game changer and completely changed Benjamin’s entrepreneurial direction. He and his business partner recently hired their first full-time employee after contracting workers for many years.
Offering online reservations
For the first several years of business, Benjamin used inefficient rental software. It made inventory tracking complex and didn’t offer the ability to let customers book online. It was also tied to his PC, so he couldn’t pick up and use it whenever he wanted. So, after years of frustration and accelerating bookings, he searched for replacement rental software and came across Booqable.
With Booqable, he could add and track the entirety of his inventory, which consists of around 300 products. The stock levels are updated in real-time, allowing him to plan efficiently. Meanwhile, online bookings were made possible thanks to Booqable’s WordPress plugin. This allowed him to add his products to his website with HTML shortcodes easily.
In addition, Booqable is accessible everywhere thanks to its web and mobile apps. He and his team use the mobile app to check orders while away from the company, prepare orders without printing a packing slip, and manage last-minute orders. Overall, implementing Booqable has led to better inventory management and increased bookings due to its easy access.
Road to a million
Now that Ben has overcome the challenges of his previous rental software and streamlined operations, he and his business partner are focusing on the future. Their current trajectory and plans have them heading to 1 million euros in revenue in the upcoming five years. This will be an incredible achievement.
