All your online marketing efforts should be about showcasing your products and what makes your services unique. Video content is a great way to do this and seems more complicated than it is. It helps customers get a sense of the products and experience without being there in person. Not only that, but it helps promote your brand to new audiences and drives bookings.
Whether you’re just launching your rental business or you’re testing out using video for the first time, it can feel like a significant investment. You’ll be thinking about the time spent creating a concept and how much you have to pay a professional to make high-quality content. However, it is possible to create and distribute professional video ads in minutes with a smartphone.
What is the purpose of video advertising?
Simply put, video advertising is a digital marketing tool that is used to create and distribute video content online. You will have seen them appear on streaming platforms, social media, and even on the sidebar of websites. In a recent study by Wyzowl, it was found that 84% of people have been convinced to use a product or service thanks to video advertising.
High-quality video ads can increase traffic to your website, build your social media following and increase your store revenue. They don’t usually require a crew of professionals or significant upfront costs. There are many apps and tools that can help you create professional video content on your smartphone. So, let’s get into how to make your first video ad within minutes.
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How to create short video ads
1. Identify the goal of your ads
It is essential that your video ads support broader business objectives, so you need to ensure they align with your goals. This could be increasing awareness of new products you’re renting out, encouraging people to book online, or even making people more environmentally aware. Whatever your goal is, it needs to be at the heart of your video content.
2. Select the right video app
Many different video apps can be used to create high-quality content for your campaigns. Some are simple, some have crazy effects, and some are designed specifically for making ads. However, you need to use the one that aligns with your goals, and you are comfortable using. Below is a list of some of the most popular video creation apps:
- Prequel
- Canva
- Squarespace Video Studio
- LumaFusion
- iMovie
- VSCO
3. Write a script for your video ad
If you’ve already identified your goals, writing a script for your video ads should be pretty straightforward. First, you need to decide what messages to highlight and why potential customers should be excited about them. Then you can record your video and audio, and your new ad is almost complete!
4. Review and edit your video ad
Now it’s time to finalize your video ad. Depending on your app of choice, you can add, hide or reorder your video content, so it flows smoothly. You can experiment with different fonts, colors, and effects. It is also a good idea to create multiple versions to see what performs best. This should be as simple as replacing one element to test if it impacts engagement and conversions.
5. Distribute your video ad
Finally, you can start posting your video ad on social media. You can choose to post it as a regular video and simply boost the post on Facebook or Instagram, or you could make it a whole Facebook Ad campaign. The first way is more accessible and requires minimal effort, but results can vary drastically. The second way allows you to be more targeted with who sees your ad.
