Jaret has always had excellent salesmanship skills, even earning a top salesman award in his area at age 10. While volunteering with his local Duck’s Unlimited Chapter, he noticed they rented 15 tables for their fundraiser. The quality was poor, and the price was $150, plus they had to handle pickup and drop-off themselves.
This experience sparked an idea. Jaret began researching what it would take to start a rental business where he could provide quality products at affordable prices with excellent customer service. They offer tables, chairs, cotton candy machines, popcorn machines, giant yard games, tents, linens, and more. They’re constantly expanding their inventory based on customer requests and provide delivery and pickup services.
West TN Party Rentals’ customer base is diverse, including parents planning parties, brides, event planners, and businesses. As a small veteran-owned company, they focus on providing high-quality products at affordable prices. Jaret finds sharing the rental business journey with his kids, especially the older ones, particularly rewarding as he can teach them about entrepreneurship and include them when possible.
Starting with the right tools
Unlike many rental businesses that start with manual processes, Jaret chose to implement proper rental software from day one. After watching YouTube videos, including content from “The Rental Guy” who recommended Booqable, Jaret decided to try it.
Booqable’s website builder helped him build a user-friendly website where he could easily add new products, inventory, pictures, and customer reviews. The software’s customer management features make creating quotes and tracking inventory simple, helping them avoid overbooking issues that plague many new rental businesses.
While business started slowly in their first month, by the second month they saw several bookings, with some scheduled as far out as October. Using Booqable from the beginning has given West TN Party Rentals a professional appearance that customers appreciate. Jaret has received many compliments on his website, with customers noting how easy it is to navigate.
He likes how the system keeps customer data organized and makes it simple to send professional-quality quotes. In addition, he uses the Booqable mobile app for sending quotes when he’s away from his computer. This adds flexibility to his operations and allows him to respond to customer inquiries promptly.
Growing into a warehouse
While West TN Party Rentals is currently run by just Jaret and his wife, they have big plans for the future. In five years, Jaret hopes they’ll grow so large that they’ll need to move into their own warehouse and hire employees. With the foundation they’ve built using Booqable from the start, they’re well-positioned to achieve these goals while maintaining the quality service that sets them apart.
