Reasons for choosing Booqable
Website builder: Replaced a custom-built website with Booqable’s website builder, allowing Claudia to manage her site independently without relying on costly IT support for updates and fixes.
Instant quotes and payments: Transformed a slow, manual quoting process into a streamlined system—customers now receive quotes with Stripe-powered payment links and can book with one click.
Simplified booking process: Simplified the rental process with a faster website, fewer steps at checkout, and automated communication—leading to happier customers and quicker order confirmations.
It’s no secret that running a custom-built website for your rental business can involve constant maintenance, unexpected technical issues, and a complex checkout process when accepting online orders and payments.
Recently, we had the pleasure of sitting down with Claudia, the owner of New Jersey event rental boutique Tie a Bow Rentals, to discuss how Booqable has helped her event rental business overcome difficulties like this since switching from a custom-built website to one made with Booqable’s website builder.
Since the switch, Tie a Bow Rentals has gained more control over its online store, simplified the customer booking experience, and made it easier to send quotes with an instant payment link. In this article, we’ll explore how Booqable helped Tie a Bow Rentals replace their old website with an optimized rental storefront, and improve Claudia’s ability to scale her business.
Replacing a custom website with a Booqable website
Before using Booqable, Tie a Bow Rentals had a custom-built website that required an IT specialist for updates. Even small changes, like modifying the checkout flow or adding a login button, required development work, leading to high costs and delays.
“I had an IT guy build my website from scratch, and for every little change I wanted, whether it was adding a login button or adjusting a feature, I had to go through him,” Claudia said. “It started to get expensive and inconvenient.”
Another issue was reliability. The website was hosted by a third-party provider, meaning any changes to the server could break custom features Claudia was using to create the layout of her rental website.
“With my old system, if the hosting provider updated something, my website would stop working. Clients couldn’t check out, quotes wouldn’t go through, it was a constant issue,” Claudia explained. “They were about to do a major update, and I was facing a $4,000 bill just to keep everything functional. That’s when I knew I needed something better.”
By switching to Booqable’s website builder, Tie a Bow Rentals now manages everything in one place without the need of a developer, for the affordable cost of our monthly Pro plan. Getting started with Booqable’s website builder was straightforward for Tie a Bow Rentals. Claudia selected one of Booqable’s many event rental website templates, which provided a pre-designed structure that made it easy to showcase her rental products.
After choosing a template, she uploaded her inventory, adding descriptions, pricing, and images, ensuring customers could browse and book items effortlessly. Once everything was customized to match their branding, the website was ready to go live, instantly making it easier for customers to browse and book rentals online.
“I don’t have to worry about updates breaking my website anymore,” Claudia said. “With Booqable, I can make changes myself, and it just works. The site is faster, and customers can easily place orders without any issues.”
Sending quotes and payment links instantly
Before using Booqable, sending quotes was a manual and time-consuming process for Claudia. She had to create invoices manually, write emails one-by-one before sending them, and required customers to create an account before making a payment due to an outdated system. This often led to delays and frustration for customers.
“With my old website, customers were forced to create an account just to make a payment. It was frustrating for them and caused delays. Now, with Booqable, they just click the payment link and pay instantly. It’s so much easier,” Claudia shared.
Now, when a client inquires about a rental—whether in person, over the phone, or via a FaceTime consultation—Claudia can generate a quote in seconds and include a direct payment link. Customers can review their order and pay immediately, without additional steps.
With Booqable, Claudia can create and send quotes effortlessly. When creating an in-store or phone order in Booqable, she can generate a professional-looking quote that automatically fills with all the order and customer information, calculating the price summary immediately.
Once the quote is finalized, Booqable automatically generates a Stripe-powered payment link, which she includes in one of Booqable’s pre-written email templates she can send to her customers. The client simply clicks the link, reviews their order, and completes the payment. Since this system eliminates unnecessary steps, it speeds up the booking process and enhances the customer experience.
“The fact that I can just send a quote with a payment link, and the client clicks and pays—it’s amazing. Before, the process took way too long,” Claudia explained.
Tie A Bow serves customers faster
Switching to Booqable’s website builder has made a major difference for Tie a Bow Rentals. Moving from a custom, high-maintenance website to our turn-key, user-friendly website builder has improved Claudia’s customer’s experience, and cut down on time spent managing day-to-day tasks.
“For me, there are way more pros than cons to using Booqable,” Claudia said. “It’s faster, easier, and just works. My customers are happier, and I spend way less time dealing with website issues.”
With the added benefit of automated documents, emails, and payment links, Booqable has made handling rental bookings for Tie a Bow Rentals easier than ever before.
