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From growing our rental business...
In 2009, Bjinse, Arjen, and Johan developed bespoke software for Budgetcam, a Dutch camera rental business Bjinse had founded several years earlier. It was successful in growing revenue and improving the efficiency, allowing it to become the market leader in the Netherlands with 8 stores in 7 major cities with over 100 team members.
The trio thought that this software would be helpful for other rental businesses and decided to create a commercially available version. The goal was to create an open and flexible rental software that is suitable for all types of rental business. Booqable was launched in 2014 and now helps thousands of rental businesses to streamline their operations and increase revenue.
...to helping other rental businesses to grow
At Booqable, we are committed to helping rental businesses to succeed by making it easier to manage inventory and accept online bookings. Every day, thousands of people around the world rely on our rental software to run their business.
We're constantly gathering customer feedback and improving our product to meet the evolving needs of our customers, rental business owners. Booqable supports streamlined and flexible workflows. Our product helps teams to organize their inventory, automate daily tasks and get more bookings through their online store.
Inspired by the best software creators
Our technical founder, Johan, was inspired by David Heinemeier Hansson, the creator of Ruby on Rails, and Jason Fried, who co-founded 37 Signals alongside him. He saw how with Ruby on Rails they were able to ship high quality products quickly. This was proven by the rapid growth and success of Basecamp and Shopify among hundreds of other companies.
By adopting this technical approach, Booqable has been able to iterate quickly and bring value to its customers. In addition, Booqable has also been inspired by the way of work and the company culture of 37 Signals, which has a flat organization structure, little management, and personal ownership of work. This has enabled us to build a team of talented individuals who are passionate about helping rental businesses to grow.
Buy less, rent more
Local entrepreneurship
Rental businesses are the paragon of local entrepreneurship. We believe rentals will always remain local and community-driven.
Sustainability
Everything we buy has an impact on our planet. Renting is the sustainable alternative to extend a product’s lifespan and reduce waste.
Accessibility
Renting should be as simple as shopping, both online and in-store, to meet modern consumer demands and improve the experience.
Our global team
Booqable, headquartered in Leeuwarden, operates as a remote-first company, with a diverse team of 35 members spanning 15 countries.
Bjinse van der Zwaag
Founder & CEO
Johan van Zonneveld
Founder & Engineering
Herman de Bruine
Product Owner
Rick Pasveer
Engineering
Yaroslav Vovchenko
Engineering
Wiebe Geertsma
Engineering
Cees Wiersma
Engineering
Zoran Majstorovic
Engineering
Filip Defar
Engineering
Rein Staalman
Engineering
Tjalling van der Wal
Engineering
Bruno Santos
Engineering
Serhii Zlobin
Engineering
Rafael Servatti
Engineering
Jevin Sewaruth
Engineering
Sander Tuin
Engineering
Hrvoje Simic
Engineering
Rémon Wobbema
Engineering
Diogo Dias
Engineering
Joaquin Martinez
Engineering
Tjerk Jansma
UI/UX Design
Jeffrey van der Veer
Marketing
Nathan Crossley
Marketing
Melle Renema
Marketing
Rob Crisp
Sales
Kenny Young
Sales
Catrin Donnelly
Customer Success
Igor Polanski
Customer Success
Ramon van den Borg
Customer Care
Ana Planincic
Customer Care
Rafael Rocha
Customer Care
Alba Ante
Customer Care
Pavle Marjanovic
Customer Care
Dieggo Muralles
Customer Care
Asuka Lapierre
Customer Care
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