The goal of your rental website is to get people to make a booking. It is essential to get people to this step with a beautiful and informative website, but the work...
The goal of your rental website is to get people to make a booking. It is essential to get people to this step with a beautiful and informative website, but the work doesn’t stop there. Once you get people into the booking flow, you need to keep them there and ensure they follow through. That’s why you need to spend time creating the perfect booking experience.
For your customers, the booking experience is make or break. If your booking pages are clunky or unintuitive, they will likely have a negative experience. However, if you can get it right with a smooth, professional process, their experience will be more positive. Plus, they are likely to share with others how easy it was to make a booking with you - free promo.
Let’s dive into what you need to do to create the perfect booking experience. You can check out these booking page examples to give you some inspiration and understanding of how this can look.
Although every rental business aims to receive bookings, the form this takes can vary depending on the objective. There are three main categories that bookings generally fall into regarding what companies want to achieve. Here are explanations of the categories along with some examples:
Of course, these are slightly broad generalizations, and there will be companies in the examples that will have one of the other objectives. However, the objectives themselves are the three most common actions rental businesses want their customer to take. You will know which one best suits your company’s way.
The primary purpose of your booking page is to let people take the actions required in the easiest way possible. To do this more effectively, you need to understand what your target audience expects. The best way to do this is to look at other booking experiences that meet the same goals and determine what makes them great and what you can improve on.
By understanding your target audience, you’ll be in the position to create the perfect booking experience. For example, some audiences may want to have a minimal experience where they can book as quickly as possible. At the same time, other audiences will want to know more information about the products they are renting to make an informed decision.
Now that you know your objective and what your target audience expects from a landing page, you can choose the elements you need to include. You need to consider what you decided in the first two steps to know what is necessary for your booking experience. Generally, you can choose between the following elements:
This isn’t a definitive list, but it does explain the essential elements. Of course, not all of them are necessary, and you should only use the features that suit your needs. Remember, the goal is to make the experience as smooth as possible and allow customers to achieve the actions they need to take to complete their booking.
To complete your booking experience, you need to engage customers with your chosen visual elements. Great design, beautiful images, and outstanding typography will influence your customers’ decisions. Not only will they guide them to take action, but they will also increase your brand awareness and shape how they feel about your brand.
Combined with the booking elements you use, visuals will tie the whole experience together. It is essential to keep things simple, legible, and easy to understand to encourage people to make a booking. So you need to think carefully about your visual choices and ensure they match your brand’s visual identity as a whole for a unified customer experience.
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