Cycle World is a bike store in Dunedin, New Zealand. The store serves the regional biking community with a passionate crew that ranges from mountain bikers and road cyclists to cyclo-crossers and triathletes. When Cycle World was founded in 2014, they already started using a rental management system which turned out hard to integrate with the company website. Soon after, they began searching for a different way to present rental bikes online and establish a connection with their inventory. Now, they use Booqable as the platform for running the business, while also using the software for accepting and tracking payments.
To make sure customers are getting the best equipment, Cycle World ensures all their rental bikes are new-season Specialized models. Customers can choose between various city bikes, full suspension and hardtail mountain bikes for exploring Dunedin and the Otago region. When customer pick up a bike, the knowledgeable crew members advise on the best routes and double-check whether all rentals include a helmet, drink bottle cage, puncture repair kit, and other accessories.
On the company website, Cycle World presents a selection of rental bikes using Booqable’s real-time availability engine. The engine takes into account which bicycles are available and displays these quantities as customers select a rental period. When a customer submits an order, Booqable identifies the products (along with other elements) and reserves them for the given duration to make sure nothing is overbooked. The same functionality enables Cycle World to get the most out of their rental inventory and reduces the number of bikes that are standing still.
One of the biggest challenges the team faced before using Booqable was accepting and tracking payments. The Stripe integration helps Cycle World overcome this hurdle in a couple of ways. They’ve set up Booqable to require payments at checkout and instantly capture a refundable damage deposit, while also using the integration to accept payments through other channels. When customers book in-person, for example, the crew charges their credit card and authorizes a damage deposit in case any bikes are returned in poor condition.
Booqable is bridging the gap between online and in-store. We feel it’s the perfect solution for managing bike rentals.
Cycle World’s core values are perfectly reflected by their tagline “We don’t just sell bikes. We ride them too.” One thing the crew has in common is their love for cycling, which they share with customers by welcoming them to have a coffee, get some advice, and rent a bike. Aside from maintaining a reliable website connection, they use Booqable to monitor which orders are in the queue to be picked up, directly charge credit cards and require a refundable security deposit for online bookings. The team feels Booqable is a trusted companion on the shop floor for serving the Dunedin biking community.